General Manager
Owns the day-to-day operating structure of R&R and keeps execution moving across teams, artists and initiatives.
Willow J
General manager, head of brand partnerships
A sharp, composed operator working where business, data, culture and people meet.
About
The person behind the system.
Raised in Atlanta and shaped by both Atlanta and London, she brings warmth, precision and institutional discipline to R&R Entertainment.
Her instinct is simple: understand the system, find the gap, and fix it. It was shaped early by the family businesses and ledgers she grew up around, then formalized through a B.S. in Computer Science from Spelman College, an Executive Leadership degree from the London School of Economics, and certifications in Six Sigma and Analytics.
At R&R, she rose through the organization rather than arriving at the top. Her defining move was a self-initiated Six Sigma audit of the company’s operations, identifying process gaps and inefficiencies before taking on the General Manager role.
Today, Willow also leads Brand Partnerships, making her a central point of connection between R&R, its artists, sponsors and marketplace relationships.
- Formative worldsAtlanta, London
- Computer ScienceSpelman College
- Executive LeadershipLondon School of Economics
- CredentialsSix Sigma, analytics
- CompanyR&R Entertainment
What she does
Three roles, one operator.
She keeps R&R running, connects its artists to brands, and decides what reaches the top.
Brand Partnerships
Leads the company’s brand relationships and marketplace initiatives, connecting creative properties with commercial opportunities.
The Gatekeeper
The primary filter between R&R’s operation and Robert Ross, making sure decisions and opportunities arrive with the context they need.
Her approach
“That’s the Six Sigma in me.”
Willow trusts systems and data over vibes. She processes quickly, speaks economically, and leads with precision without losing sight of the people inside the system.
She doesn’t perform confidence. She simply has it.
Selected highlights
The work so far.
From a London internship to the general manager’s seat.
The Six Sigma audit
A self-initiated operational audit became the work that showed Willow was ready to take the General Manager seat.
From Canary Wharf to the C-suite
Her R&R journey began with a London internship placement and grew into a long-term leadership role.
The numbers behind the tour
In her first appearance, Willow explains how trackable tour data can turn a live experience into a scalable business.
No public page. Yet.
Her presence is being built through the R&R universe rather than a standalone social profile.
Affiliation
R&R Entertainment
General manager and head of brand partnerships.
Visit R&R Entertainment
Brand partnerships
Bring your brand into the universe
Campaigns, product placements and collaborations with the Vanity Projects roster.
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