Indhyrah
R&B / Talk show
View programmes →We don't make images.
We make artists.
Vanity Projects builds and manages AI-native talent — artists with a face, a voice, a body of work, and a world that keeps growing. Six are already part of our roster. More can be built.
The idea
The talent is fictional. The audience isn't.
Vanity Projects creates AI-native artists designed to live beyond a single campaign — with identities, voices, music, stories and audiences that evolve over time.
We build the creative system behind the talent: character, visual identity, music, video, social presence and ongoing management.
The roster
Six properties.
One house.
Willow J
R&R General Manager
Korin Oluwa
Afrobeats / Nigeria
Layla Grant
Altpop / Singer
Dove
Latin American Singer
Robert Ross
R&R Entertainment
On air
Indhyrah hosts, performs, and creates.
Our flagship artist isn't a mood board — she works. Music, conversation, and a world built around one recognizable voice.
Bedroom Confessions — New Project. Dropping soon.
Conversations with personalities from the music world.
Long-form conversations. No small talk.
The system
How an artist gets built.
Five stages, one repeatable system — from the first sentence of a character bio to a living artist property.
Concept
Who they are, what market they belong to, and why anyone would care.
Backstory
Origin, references, the people around them. Written like a bio, not a brief.
Visual & voice identity
A locked face, a wardrobe language, a tone of speech and a singing voice.
First body of work
A coherent set — stills, at least one video, a track if the artist sings.
Launch
Social presence, press-ready assets, and a home page that outlives any platform.
For brands & clients
Build an artist.
Build a world.
White-label engagements for brands, agencies and creative teams that want original AI-native talent without building the entire system in-house.
Character
A fully defined character, backstory, locked visual identity and launch-ready image set.
PRIVATE COMMISSIONArtist
Character plus voice, music, video, campaigns and a complete visual world built to move.
PRIVATE COMMISSIONManagement
Ongoing content, releases, social presence, campaign support and continuity across the artist's world.
ONGOING ENGAGEMENTVanity Projects
The studio behind the talent.
Vanity Projects is a creative studio and management company building AI-native talent for music, media, culture and commercial storytelling.
- Artist developmentcharacter / voice / world
- Creative directionvisual / editorial / campaigns
- Productionmusic / image / video
- Managementcontent / continuity / growth
Start a conversation
Let's build something.
Tell us what you're imagining. We'll come back with a scope and the right next step.