AI-native talent studio
Anyone can generate an image.
Anyone can generate an image.
We build the world around it.
Vanity Projects creates AI-native artists and the universes they live in: faces, voices, music, storylines and audiences that keep growing. Music videos, commercials, skits, mini-series, talk shows and world tours, all from one studio.
Selected work
Music videos and commercials.
A few recent projects out of many: campaigns, product launches, music videos and brand characters.
Click any video to watch it with sound.
Call It What It Is
Music video, Layla Grant feat. Lone Star Lyric House
Slim Energy
Beverage launch, After Hours flavor
Slim Sound
Tech product launch
What we make
One cast, every format.
Our characters don’t live in a single post. They release music, host shows, fall in love, feud, sell and tour, and come back next week. Same faces and voices, one continuity across every screen.
Characters
A locked face, a voice, a backstory and a future worth following. Each character is built once and cast everywhere.
FeaturingIndhyrah, Willow J, Korin, Layla Grant, Dove and Robert Ross
Meet the roster
Music & performance
Singles, albums, music videos and stage performances, released on real platforms.
FeaturingIndhyrah, Layla Grant, Korin, Dove, Slim Carter and more
See what’s on air
Storyline skits
Vertical soap opera. Romance, rivalries and backstage drama, one chapter at a time.
FeaturingIndhyrah, Slim Carter, Willow J, Robert Ross, Layla Grant, Korin, Dove, Nova Reign, Official Princess and more
Watch a scene
Commercials
Cinematic spots for products, launches and brands, with characters strong enough to carry a campaign.
Made forClients, and for our own studio
Watch the ads
Mini-series
Sitcoms, whodunits, period TV and holiday specials. Any decade, any genre.
FeaturingOur roster, guest stars and new faces
Watch a scene
Talk shows
Recurring shows with a recurring host, and guests from the music world.
Hosted by IndhyrahIndhyrah, Please! and The Sit Down
Watch an episode
World tours
The Slim Experience: a concert storyline that moves from city to city without resetting.
FeaturingSlim Carter, Indhyrah, Korin, Layla Grant, Official Princess and Nova Reign
Read the case study
Now showing
Scenes from the universe.
Tap a scene to watch it with sound.
Storyline skit
Willow J and Robert Ross
Music performance
Indhyrah
Mini-series
Darlings
The roster
Six properties. One house.
Every artist has a locked identity, a catalog and a storyline.
Open a profile to meet them.
IndhyrahR&B singer, talk show host and creative directorView profile
Willow JHead of brand partnershipsView profile
Korin OluwaAfrobeats singer from NigeriaView profile
Layla GrantAlt-pop singerView profile
DoveLatin American singerView profile
Robert RossManager and entertainment attorneyView profile
Websites
Digital homes we’ve built.
Every artist needs a home that outlives any platform. We design and build them for our roster, our partners and our clients.
Case study
The Slim Experience.
A concert storyline crossed with a soap-opera vertical narrative. Every stop is a real ticketed show and a chapter in an ongoing story.
45%+Increase in streams and overall engagement
30 / 45 / 60 / 90Day growth checkpoints on every rollout
4×Analytics reviews every month
Built to be measured
Every artist gets a weekly review of streaming and social numbers against the benchmarks they committed to. Dips are caught inside a week and wins are flagged in real time.
Applied: Layla Grant’s “BAD GIRL”
Paid ads live on day one, a duet and remix challenge, creator seeding in two waves and full roster cross-promotion, each phase checked against the same checkpoints.
A tour that behaves like a format
Each stop runs a repeatable arc: local music scene, local voices, show-day finale. The rollout is documented as licensable IP.
Recurring behind-the-scenes characters8 characters
- IndhyrahBTS documentarian on The Slim Experience: On The Road. Performs and hosts Indhyrah, Please!
- Official PrincessVlogs each stop in her own voice, with her own storyline
- Slim CarterHeadline artist and the throughline of every stop
- Layla GrantCampaign single tied to the rollout
- KorinIntroduced for the Johannesburg and Lagos run, with a single and EP timed to those stops
- Nova ReignIn the Johannesburg BTS coverage alongside her storyline partner
- NoireOpening act at the Johannesburg stop
- Capri DiorOpening act at the Johannesburg stop
R&R Entertainment press release
Read the release
Manila delivered. The Slim Experience World Tour heads to Sydney.
The core artists of Mecy Music Group made Manila a family affair. Next stop: Sydney, Australia, where Slim performs on October 18.
For brands and clients
Build an artist. Build a world.
White-label engagements for brands, agencies and creative teams that want original AI-native talent without building the whole system in-house.
Character
A fully defined character, backstory, locked visual identity and a launch-ready image set.
Artist
Character plus voice, music, video, campaigns and a complete visual world built to move.
Management
Ongoing content, releases, social presence, campaign support and continuity across the artist’s world.
How an artist gets built
Concept
Who they are, what market they belong to, and why anyone would care.
Backstory
Origin, references and the people around them, written like a bio.
Visual & voice identity
A locked face, a wardrobe language, a speaking and singing voice.
First body of work
Stills, at least one video, and a track if the artist sings.
Launch
Social presence, press-ready assets and a home page that outlives any platform.
Management
Artists we manage.
Content, releases, campaigns and growth, week by week, for our own roster and for independent artists. In partnership with R&R Entertainment.
The studio
The studio behind the talent.
Vanity Projects is a creative studio and management company building AI-native talent for music, media, culture and commercial storytelling.
- StudioArtist development, creative, production
- ManagementContent, continuity, growth
- LegalManagement and entertainment counsel
- AnalyticsWeekly reviews, growth benchmarks
Start a conversation
Let’s build something.
Tell us what you’re imagining. We’ll come back with a scope and the right next step.
Or email contact@vanityprojectsai.com